Privacy Policy

Last updated: August 6, 2026

LapLift (“we”, “our”, or “us”) operates the LapLift platform at laplift.app and the LapLift Sync mobile app (together, the “Service”). This policy explains what data we collect, how we use it, and your rights. The contractual terms that govern your use of the Service are in our Terms of Service.

The Short Version

• We do not sell your data. We do not license it to third parties. There is no ad network here.
• We do not use your data to train machine-learning models, and we do not give it to anyone else to train theirs.
• Your laps are private by default. You choose, per lap, what becomes visible to other people.
• You can export your data at any time, and you can delete your account and everything in it.
• We compute anonymous aggregates across all laps at a track (ranks and percentiles) so we can tell you how a corner compares. Those aggregates never identify you or expose a lap you did not share.

The rest of this page is the detail behind those five points.

How LapLift Makes Money

We think you should be able to tell how a product pays for itself, because that is what actually determines how it will treat you. LapLift is free today because lap comparison only works when there are laps to compare against, and we are still building that density. It is funded by its founder and by voluntary supporter contributions.

Our intended business model is a paid tier for heavier features — things like video export, advanced analysis, and team and coaching tools — alongside a free tier that keeps the core comparison useful, plus paid custom dashboard work for racing teams. Selling user data, licensing it to manufacturers, insurers, or data brokers, and running advertising are not part of the plan and are prohibited by our Terms of Service, which is a binding commitment rather than a statement of current intent.

Data We Collect

Account information

When you sign in we collect your email address, either directly via email/password authentication or through Google Sign-In. This is required to identify your account and secure access to your data.

Session files and lap data

You upload motorsport session files through the web app, or the LapLift Sync app downloads them from your data logger over Wi-Fi and uploads them for you. Uploaded files are associated with your account and used to:

• Display your lap times, track history, and session details in the LapLift web app
• Suggest relevant comparison laps from other drivers who have chosen to share their sessions on the same track
• Build de-identified, aggregated coaching insights — for example, how your minimum corner speed or corner time ranks against other drivers at the same track. These aggregates (counts, ranks, and percentiles) are computed across all uploaded laps at a track, but an individual lap or driver you have not chosen to share is never shown to anyone else
• Monitor platform health and usage patterns (using de-identified, aggregate data)

How We Use Your Data

• To authenticate you and provide access to your account
• To store and display your uploaded session data
• To suggest relevant comparison laps from publicly shared sessions on the same track
• To build de-identified, aggregated coaching insights (such as corner-speed and corner-time ranks) across all laps at a track — we never expose an individual private lap or driver
• To monitor and improve platform reliability using de-identified aggregate data
• To send you account and service emails (such as email verification, password resets, and notifications when someone shares laps with you)
• To send you occasional product-update emails about new LapLift features — you can opt out of these at any time (see Email Communications below), and opting out never affects account or service emails

Machine Learning and Model Training

We do not use your session files, lap data, or account information to train machine-learning models, and we do not provide that data to any third party for their model training. If that ever changes it will be opt-in, announced before it takes effect, and off by default — we will not reinterpret this policy retroactively to cover data you uploaded under it.

LapLift does compute statistics across laps — medians, ranks, percentiles, corner-speed distributions — to power its coaching and comparison features. Those are aggregate calculations over the fleet of uploaded laps, not models trained on your data, and their output never identifies an individual driver, car, or unshared lap.

Email Communications

We send two kinds of email. Account and service emails — email verification, password resets, and notifications you’ve enabled (such as laps shared with you) — are necessary to operate your account and cannot be turned off while your account is active, though you control notification preferences in your account settings. Product-update emails are occasional messages about new features; every one includes a one-click unsubscribe link, and unsubscribing stops product emails without affecting account or service emails. We never sell your email address or share it with third parties for their own marketing.

Data Sharing

We do not sell, rent, or license your personal data to third parties. Your email address is never shared. Lap times and session data may be visible to other users if you choose to share or publish them — you control the visibility of each lap individually, and the default is private.

We use Google Sign-In (Google LLC) for OAuth authentication. When you use Google Sign-In, Google’s own privacy policy applies to that interaction. We also use error-monitoring and hosting providers that process data on our behalf under contract and may not use it for their own purposes.

Your Data, Your Control

• Visibility. Every lap and session is private by default. Sharing is per-item and reversible — unsharing removes it from public views and the discovery feed.
• Export. You can download your uploaded session files and lap data at any time. If you want a full archive of everything associated with your account, email us and we will produce one within 30 days at no cost.
• Deletion. You can ask us to delete your account and all associated session data by emailing alex@laplift.app. We process deletion requests within 30 days. Deletion is permanent: your session files, lap records, and account are removed, and previously computed anonymous aggregates that cannot be traced back to you may remain.

Data Security

All data is transmitted over encrypted HTTPS connections. Authentication tokens are stored securely on your device using platform-provided secure storage (Android Keystore / iOS Keychain).

Data Retention

Your session data and account information are retained for as long as your account is active, or until you ask us to delete them — see Your Data, Your Control above.

Children’s Privacy

LapLift is intended for users 18 and older. We do not knowingly collect data from children under 13.

Changes to This Policy

We may update this policy from time to time. We will notify users of significant changes by updating the date at the top of this page. Changes that would materially reduce the protections above — in particular the commitments not to sell your data and not to train models on it — will be announced to account holders by email before they take effect.

Contact

Questions about this policy? Email us at alex@laplift.app.